Becoming Your Own Superhero, One Motorcycle Ride At A Time


September 24th, 2020

18 mins 41 secs

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Special Guest

About this Episode

This week on See It To Be It, we talk to Joey Lindahl, who is a Senior Marketing Manager at Polaris Industries and a female motorcyclist.

Joey wanted to be Wonder Woman when she was little, but when she realized that wasn't a real career, she went for the next best thing... helping people and getting to tell their stories through marketing and advertising. Specifically, badass female motorcyclists.

Joey was initially brought onto the Polaris team when Polaris Industries purchased Indian Motorcycles. This eventually evolved into her current role as Senior Marketing Manager at Polaris Industries.

Although the motorcycle industry is thought to be more male dominated, Joey said she was pleasantly surprised with how many women not only worked at Polaris, but were in leadership positions. Many women at Polaris also rode motorcycles, off road vehicles or snow mobiles.

She explains how powerful it can be to ride a motorcycle and the many different groups female riders can join. She said that ever since she started riding, it has helped her have a more fearless outlook on life.

Joey also mentions how she has been able to hear stories of female riders who have been riding for years. This has helped her accurately represent and showcase women in the motorcycle industry.

*Disclaimer - this segment was recorded prior to IFRD which took place on August 22, 2020.

Learn more about Polaris:
Connect with Joey on LinkedIn:

Joey on feeling like a superhero when she rides:
_8:40:36 "You do, you feel like a bit of a superhero and that confidence does spread over into all aspects of your life. You know, once you realize that you can do something, that's maybe a little bit out of your comfort zone, that confidence carries with you."

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