Koko On Keeping Her Brand Alive During A Pandemic


October 15th, 2020

24 mins 12 secs

Your Host
Special Guest

About this Episode

This week on See It To Be It, we talk to Jane Ko, the mastermind behind A Taste of Koko, a food and travel blog based out of Austin, Texas.

From humble beginnings in a small town in south Texas, her biggest inspiration in life was to become a librarian.

She moved to Austin in 2007, originally to pursue becoming a doctor at University of Texas. She shortly realized that was not for her and decided blogging in 2010 as a creative outlet. She originally only posted recipes on her blog and after two years with zero readership, a local restaurant reached out to her, asking her to promote their business.

From there, it kept snowballing and A Taste of Koko was truly born.

She said she isn't sure when the narrative changed from sharing restaurants and chef's stories, to her own... as this was never her intention.

Jane talks about work before becoming a full-time blogger and that it was never her intention to become an influencer.

During Huricane Harvey and now COVID-19 she has been able to impact the community by helping restaurants and small businesses to get their numbers, pivot to takeout and help raise money for the restaurant economy.

Jane also touches on how travel industry has now changed and how she can reinvent her content and give people things to do and places to stay in the safest way possible. She was able to help some local bed and breakfasts and smaller hotels meet their capacity and get people to book with them.

She concludes with advice on if people want to be an influencer, the toxicity of social media and what is next for her.

Learn more about A Taste of Koko: https://www.atasteofkoko.com/
Follow A Taste of Koko on Instagram: https://www.instagram.com/atasteofkoko/
Connect with Jane on LinkedIn: https://www.linkedin.com/in/janeko/
Like Jane's Page on Facebook: https://www.facebook.com/atasteofkoko
Follow Jane on Pinterest: https://www.pinterest.com/atasteofkoko/_created/
Follow Jane on Twitter: https://twitter.com/atasteofkoko

Jane on having a voice and using it for the better:
— "I can do the pretty photos, I can sit pretty, I can wear pretty outfits, wear my hat, go to pretty destinations and shoot these fun videos, which I will always do because I love doing those...But when there is a pandemic, I think for anyone who is in the social media space, think about the kind of impact you can have and what kind of voice that you lead with."

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